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Japanese SEO really is a World apart. if you do SEO in English, French or Russian, the techniques and processes are always pretty much the same. But Japan’s got its own, unique way of seeing things about Internet and web marketing.

If you’re going to do SEO for a Japanese website, you should see link building very differently you would normally do. For example:

-There are very few quality directories in Japan, website and article ones both included. Most of them are automated or semi-automated link exchange systems with little to no unique contents. Avoid them!

-Social bookmarking and networking sites: very few social bookmark sites here in Japan. As for SNS, although Facebook and Twitter are gradually gaining pace, the most important ones are not even indexable by search engines for the most part (Gree, Mixi and the like…)

-Blog commenting works fine, but you will soon find out that most Japanese bloggers use free blog platforms rather than own their own domains

The only thing that really works and produces good results is link building based on contents: open a blog about your niche, post high quality, unique contents, befriend with fellow bloggers and it should be enough for your SEO campaign to reach success!

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• Japanese SEOA Japanese SEO consultant based in Osaka.

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