Featured faculty expert: South, Jeffrey C. – Mass Communications

  • Print journalism
  • Multimedia journalism
  • Crime journalism

Jeff South, associate professor of mass communications, can speak about a range of journalism topics, including multimedia journalism. South received a Knight International Press Fellowship in 2007 to spend six months training journalists in the Ukraine about the concepts and practices of new media and multimedia journalism. South spent 20 years as a journalist, working for publications such as the Dallas Times Herald, the Austin-American Statesman and the Phoenix Gazette before becoming a journalism professor at VCU. He is the U.S. book review editor for the publication, “Journalism Studies.” His research studies include the 2004 paper titled “Scene of the Crime: The Study and Practice of Local Television Crime Coverage from the mid-1990s to the Present.” On that topic, he can address why media coverage varies from crime to crime and why some crimes seem to gather significantly more attention than others. South discussed the sweeping changes the media industry is experiencing with VCU OnTopic. He has spoken to reporters about such topics as Second Life, online newspapers, hyperlocal news web sites and print media’s financial struggles.

 

Porter, Mike
VCU Communications and Public Relations
(804) 828-7037

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Post-Shuttle, NASA To Keep Students Looking Up

A child born today will never see an American space shuttle blast off from the Kennedy Space Center. The end of the shuttle program worries educators who say that human space flight is a great recruiter for future scientists and engineers.

Don’t worry, NASA says, its education mission won’t slow down when Atlantis, the last shuttle, lands.

Keeping A Captivated Audience

There’s nothing like a countdown for class participation. In Richmond, Va., 30 middle school students take a break from a summer science program to watch history: the TV broadcast of the final shuttle mission.

Playing along with the countdown is almost irresistible for these students. When the shuttle takes off, they all cheer.

Seventh-grader Unity Bowling says it’s sad that she won’t be able to ride a shuttle herself, but that won’t dampen her interest in science.

“I think it will still interest kids, ’cause I know it still interests me, whether there’s a shuttle going up or not. I’ll still study the science; I’ll still enjoy the science,” she says.

These kids have more important things to worry about than the end of the space program; they’re going to Mars. As part of their summer program, they split into two groups. One group enters a realistic-looking spacecraft. They talk to other kids who are at work in a make-believe control center on Mars, getting help so they can land the spaceship and take part in a multiyear Mars mission.

This program was developed by the Challenger Center, a nonprofit that was founded in memory of the astronauts killed when the Challenger shuttle blew up in 1986. After Atlantis lands, programs like this one will live on in 48 Challenger Centers.

There’s no denying that NASA is losing a very visible teaching tool.

“We are going to die from nostalgia when the shuttle era ends,” says Barbara Morgan, the only true teacher whom NASA has sent into space.

Bringing Space To The Classroom

Morgan was the backup astronaut to Christa McAuliffe, who was supposed to be the first “teacher in space.” McAuliffe died in the Challenger explosion, and that nearly ended the goal of sending teachers into space. Morgan had to leave her teaching job and fly as a mission specialist, and that didn’t happen until 2007. During that ride, she talked to school kids on Earth. These days she teaches at Boise State University, and helps encourage students to study science, technology and math.

Now, there are three mission specialists who are trained like other astronauts, but will also do education-related work from the space station. The next educator astronaut isn’t scheduled to go up until May 2012, on a Russian Soyuz rocket.

Science teachers here on Earth are much more focused on programs like EarthKAM, which lets middle-schoolers get access to a camera on the space station. Dave Curry, who teaches at Holland Middle School outside Philadelphia, uses the camera to give his students a chance to do science from the International Space Station.

“They plan for that picture, and they know exactly when it’s going to be taken,” Curry says. The camera generates a lot of excitement among his students. They’re so enthusiastic about studying space science that Curry used to stop class for kids to watch anytime a shuttle was about to launch.

Post-shuttle, NASA is hoping students will keep their eyes skyward, watching the space station and other cool gadgets that will be launched later this year, like the unmanned Juno mission to orbit Jupiter, and the GRAIL mission to map the moon.

More Teachers In Space

The next giant leap for getting actual teachers into space may come from the private sector. Steve Heck is one of seven people accepted into Teachers in Space, a nonprofit effort to send teachers on one of the private launch efforts currently in development.

“What it’s going to do is take teachers on suborbital flights — some donated, some bought. You go, you take your experiment, then you go back to the classroom,” he says. “I don’t end up, let’s say, working for XCOR [a private launch endeavor], I end up working for the Milford School District [in Ohio].”

Ironically, those suborbital flights will look more like the original Mercury missions and will take passengers only to the edge of space for just a few minutes. But if the program even gets close to its goal of sending 200 teachers aloft every year, lots of students will get face time with a teacher who has experienced weightlessness. Supporters of the idea hope that excitement will replace all the space-buzz the shuttle generated among students.

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Executive Education Program at the Wharton School Prepares Top Business Leaders for Today’s Global Challenges

Executive Education Program at the Wharton School Prepares Top Business Leaders for Today’s Global Challenges

New Global Strategic Leadership Program at The Aresty Institute for Executive Education at the Wharton School Brings Together Some of Its Top Management Faculty with Distinguished Experts

PHILADELPHIA, July 12, 2011 — Throughout history, bold visionaries have led teams into uncharted territory, achieving groundbreaking results. Today, the need for that kind of visionary leadership is greater than ever.

To help top business leaders successfully navigate through this uncharted territory, The Aresty Institute for Executive Education at the Wharton School is bringing together some of its top management faculty with distinguished experts such as Ram Charan in a new executive education program, Global Strategic Leadership.

“Your organization’s best opportunities may lie in different parts of the world,” notes Wharton Management professor Harbir Singh. “Global interconnectedness has created a complex and rapidly changing environmentone you can’t avoid. Decision makers must be able to lead in this environment, positioning their firms to assess advantages and challenges that might develop in multiple geographies.”

Singh, who serves as the program’s Academic Director, continues, “Today’s senior executives must lead across boundaries, make complex decisions with ambiguous data, and understand the economic forces that are shaping the global market. Even leaders in single markets experience international influences on their operationsand the future promises even greater complexity, volatility, and sources of influence. To lead effectively, now and five or ten years from now, you need a new perspective and new tools.”

Among the experts leading the program is acclaimed business advisor Ram Charan. Charan has worked with top executives from some of the world’s most successful companies, including GE, KLM, and Verizon. He is the author of the best-selling Execution: The Discipline of Getting Things Done and over a dozen other books, and has been recognized by Fortune magazine as the leading expert on corporate governance. Charan is perhaps best known for his insightful solutions to complex business problems revealed in his signature down-to-earth style.

Global Strategic Leadership will build visionary capacity, strategic thinking and persuasion skills, and a deep understanding of today’s global challenges. Mario Moussa, co-author of The Art of Woo, stresses that the conventional leadership role is challenged when working across geographies and cultures. “To build credibilitythe perquisite for getting anything doneyou need to know who you’re working with, what’s on their mind, and how to communicate in a way that resonates with them.” Moussa, who leads a session in the new program, notes that that kind of awareness is difficult to achieve when you’re in uncharted territory. “But it’s absolutely necessary. Authority alone in a global setting doesn’t get the job done.”

Global Strategic Leadership is designed for senior level executives with a proven leadership track record. The program will be held December 7-9, 2011 at the Steinberg Conference Center at the University of Pennsylvania in Philadelphia. For more information and an application, please visit:

Executive Education at the Wharton School

The Wharton School of the University of Pennsylvaniafounded in 1881 as the first collegiate business schoolis recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. Executive education at Wharton brings together over 10,000 executives each year from all corners of the globe in a partnership of learning. The best and the brightest business minds today tackle real-world issues in a highly collaborative environment.

Informed by in-depth, groundbreaking academic research and extensive industry experience, Wharton programs can span anywhere from a few days to a year or more. Each executive education program offers a supportive and challenging context where participants gain the skills necessary for their next level of executive development. Participants who come to Wharton from a diverse range of industries engage with faculty who are the most cited, most published faculty of all top-tier business schools. With a profound influence upon global business, Wharton faculty are the sought-after, trusted advisors of corporations and governments worldwide.

Workplace Basics: Business Communication and Etiquette 101

Let’s face it, talk is cheap. But communicatingreally getting your message acrosscan be priceless, especially in the work environment. There’s nothing worse than someone misunderstanding a comment in your e-mail or, even worse, misunderstanding the importance of their help on a project.

As you move from talking it up with friends in the college cafeteria to professional networking and communicating with colleagues, it’s important to understand the difference between “C U L8r” and “I look forward to this afternoon’s meeting.”

In a previous post, I spoke about some general rules of business communication. Today, I’d like to address a few simple rules about business courtesy, or business etiquette, as related to business communication.

Use proper language.

Most of our daily conversations are with people we knowfriends and family. So, it’s not uncommon for us to use slang or other casual phrases while talking to each other. “Right backatcha.” “It ain’t nothin’.” “I’m really stoked about this job.” “Don’t have a cow!” While these phrases fit into casual conversations, they can be perceived as disrespectful to your boss or others who work with you. Remember to use proper grammar. You don’t have to use the Queen’s English, but be respectful of your peers who may not be “down” with your word choices.

Respond to messages timely.

The best rule of thumb is to respond to all messages within the same work day. Of course, there are times when you may need more time to gather the requested information for a colleague. So, return the phone call or the e-mail and let him/her know that you’re working on it. Unanswered messages can be interpreted as laziness or poor work ethic.

Follow up on requests

Always do what you say you’re going to do. When you don’t have good follow through, colleagues will not trust you and you’ll be perceived as sloppy or a weak team member.

Be an active listener/reader

In today’s busy world we are bombarded with hundreds of messages every hourtext messages, e-mails, phone calls, online ads, etc. So, it’s no wonder that we start to zone out a little bit sometimes. At work, however, it’s important to stay focused and pay attention to those talking to you. Avoid distractions like surfing the web while you’re on the phone. Read the full text of e-mail messages, rather than skim them. Really hear what people are telling you so that you can respond and act accordingly.

Look people in the eye

Not only does it show that you’re an active listener when you look people in the eye, but it helps build trust. When speaking with others, try to keep your focus on their face rather than darting around their office checking out photographs or other items. Work relationships are built on trust and confidence. Show respect by looking directly at each other.

Don’t be afraid to use the phone

While text messaging, instant message and e-mail tend to be a preferred way of communicating with others, don’t be afraid to pick up the phone! By calling someone and speaking to him/her directly, you can often eliminate misunderstandings and communicate more clearly. And, it helps build relationships. Some companies even have “no e-mail Fridays” and encourage coworkers to meet in person or talk on the phone, rather than rely on technology.

No text typing in e-mail

As u read this can u plz c y txt typing is bad? Unless you’re accustomed to typing and reading texting shortcuts, you probably had to stop and read that sentence slowly. Not everyone uses text shortcutsand, typing that way just isn’t professional. So, keep the texting for your friends, not for e-mails to your coworkers.

Stay on topic

It’s really easy to get off topic in an e-mail or while talking on the phone. We all do it at one point in time or anotherespecially if there was a great episode last night of So You Think You Can Dance or a game between the Yankees and the Red Sox. But, try to remember that the person you’re communicating with may be short on time or simply focused on the task at hand. Keep your communication on topic as much as possible.

Get a good hand shake

There’s no way around it – having a good hand shake is imperative. You want to be able to grip the other person’s hand confidently without seeming weak or too strong. And, handshakes aren’t just for the men. Women need a good hand shake, too. Whether you’re meeting someone for the first time or greeting each other at a meeting, your hand shake can create a first impression or set the mood.

Be polite

Above all else, be polite. Hold doors open for those coming in or out behind you. Help coworkers carrying too many folders, boxes or other items down the hall. When you’re introduced to others, stand up from your seat and offer your hand to shake. Say thank you when others compliment you or offer help. These may seem like simple things, but you’d be surprised at how many people forget them or feel too busy to put forth the effort. The problem is, you never know who may cross your path again. If their first impression of you was “rude,” you’re not going to be off to a good start.

 

Communicating in the business world isn’t rocket science. Really, it’s all about respect. If you respect your coworkers, everything else will fall into place. Want some practice with business communication? Attend one of Sodexo’s hiring events or start networking with our recruiters. In my next and last post in this series, I’ll talk about some general guidelines on how to use and request leave from work, i.e. vacation and sick time. Until then, don’t forget to smile as you walk through the halls at work.

 

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